if datetime is'1000-01-01' display message 'Never Executed'

Hi,

I have a report that displays a datetime   - this comes from a view in a database and is fomatted:

2012-04-13

Some of the records contain the value 1000-01-01  

When This occurs I want the report to display the message 'Never Executed' 

Can I do this in SSRS?

Thanks,

Zoe